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Getting to Know a GM: Doug Whaley

Read about more possible GM candidates here.

Doug Whaley is the Pro Personnel Director for the Pittsburgh Steelers.  Chiefs' owner Clark Hunt said he admires the Steelers' organization which is a reason why Whaley should be considered a candidate for the Chiefs' GM job.

Whaley is homegrown talent for the Steelers. He played high school football in Western PA and went on to play four years at Pitt.  He's been with the Steelers for 11 years.

Whaley's current job entails a lot of player evaluation:

During the season, mostly I'm the advance scout for the coaches, so during the week I'll break down the film of the opponent -- not their plays, but their players: the good points, the weak points and the summary of how they played. During the weekend, I'll go out and do some colleges.

His position places an emphasis on the draft which is one of the biggest reasons for the Steelers' success.  They rarely miss on a player because of the abilities of guys like Whaley.

Considering his background with a team like the Steelers' who are always near the top of the league in defense, I'm particularly excited about the prospects of landing Whaley.  Our defense is so underwhelming so someone who has success in crafting a top defense is important.  The Steelers rarely miss on draft picks, especially on defense which is in direct contrast to the Chiefs for the last 8 years.

Pittsburgh does not draft more for defense than other teams. In fact, they probably draft for defense less. Since 2000, Pittsburgh has drafted for defense on just 30 out of 69 picks — or 43 percent. If you take the top three rounds, the Steelers have drafted for defense 50 percent — 13 of 26 — since 2000. They draft well, so they don’t have to keep re-tracing their steps on defense.

Whaley may not be the sole decision maker on all things draft related, but he's a major component of an organization that contains all of the elements Clark Hunt is looking for: Culture of winning and Stability.  The scouts and personnel guys, like Whaley, focus their concentration on finding players that fit the Steelers' scheme which, as BigBlueShoe argued, is important to drafting success.

If Whaley is hired, I hope he sets up an organization structure like the Steelers.  Their current structure is based so that the head coach, personnel director and director of business have an equal say along with Chairman Dan Rooney.  Doing something like this would be the type of front office overhaul that many have been calling for.

Does he fit Clark Hunt's expectations for a new GM?

  • "Shrewd Evaluator Of Talent" - Yes.  He has worked in an environment that places an emphasis on the draft and has demonstrated an ability to be successful that way.
  • Experience With Winning Teams - Yes.  The Steelers don't have a rebuilding period like other teams.  They are constantly dropping dead weight and adding new talent.
  • Strong Leader - Up for debate.  Since Whaley keeps a relatively low-profile, we can't determine his ability to lead (which is actually a very important aspect when you're being placed in an executive role).
  • Effective Communicator - Up for debate.  However, it's promising that he's worked in a culture that emphasized equal voices in the organization.
  • Blends Into The Chiefs Culture - Up for debate.  Although it appears to be an isolated incident, Whaley sent an e-mail to a member of the Steelers' organization that included some sort of porn.  That email was then accidentally forwarded to multiple high level team employees and even Commissioner Goodell.
  • Someone Outside The Organization -Yes. 

Whaley fits nearly all the criteria set forth by Clark Hunt.  His experience with a successful organization that places an emphasis on the draft and has a history of success with defensive personnel makes Whaley an attractive candidate for the Chiefs' GM job.

Besides, how else are we going to get Cowher in here?

Poll
Would Doug Whaley be a good fit in Kansas City?
Yes
144 votes
No
59 votes

203 votes | Poll has closed

0 recs  |  21 comments

Comments

The two organizations we should be plucking from

Are the Pats and Steelers. The Steelers have always been successful while the Pats appear to have a formula for success.

What I'm looking for

Is sustained success. I WANT to be like the Steelers and Pats that have had consecutive years of success.

Whaley

Honestly I might prefer one of the Steeler guys over Peoli. The Steelers are the blue print, they build thru the draft and when a free agent leaves they plug in another piece. They are rock solid. The Pats drafts are not that impressive overall they falter on more than a few. Also Patriot stars tend to dim when they leave Bellichick’s orbit. The Pats are old on defense and plug in a lot of pieces.

Agreed

The question about Pioli is how much of that is Belichick?

The Steelers, on the other hand, have been successful for decades continuously.

Whaley

Not to sound like some kind of prude, but I’d probably want to disqualify Whaley on the basis of the porn e-mail alone.

Seriously, what kind of idiot doesn’t realize these days the stupidity of sending out porn via a work e-mail address? It’s a basic rule of any workplace. And I don’t care about the porn itself (I view plenty of it), I care about the fact that it would appear to indicate a basic lack understanding how to run a professional work environment and a lack of simple common sense. Is that what the Chiefs would really want? They just got rid of a GM who had trouble with professionalism and decorum in the work environment…would they really want to replace him with another?

That's Not To Denigrate His Ability To Select Players

He seems to be very good at that. I just don’t know that he’s GM material.

I can see that

Which is why I questioned his ability to lead and communicate…we just don’t know those things. But, yeah, I can see your point.

It's Kind Of Like The Army In A Way

Being as it was a male-dominated environment (many of the people “alpha male” types) you tended to have a lot of guys who enjoyed that kind of humor (I being one of them). But there’s an appropriate time and venue for those kind of remarks and it said a lot about a person when they chose inappropriate times to engage in that kind of humor. I knew several people who did that kind of thing (some got caught, some didn’t) and almost universally the people who sent inappropriate e-mails or engaged in inappropriate behavior in the workplace tended to be deficient leaders in other areas as well. Sometimes the inappropriate behavior was just a symptom of their problems (i.e. lack of respect for the work environment), sometimes it ended up being a cause of their problems (i.e. employees started seeing a boss who did stuff like that as a buddy more than a boss). But it almost always indicated some sort of problem with that individual’s leadership style.

The Porn Thing

Let he who hasn’t done a little porn at work throw the first stone. Stuff happens.

I Don't Do Porn At Work

Plenty of it at home being a single guy, but I work in an environment with a lot of female co-worker and a system that tracks if you’re hitting porn sites. And I would never think of sending out an e-mail with porn attachments. You start doing that, it’s amazing how fast your credibility in the work place plummets with your co-workers and how quickly they’ll stop taking you seriously.

Yep, I don't either

Never at work…I’m not even sure what (if anything) they track. Not worth it. And I tend to agree with UC that someone who does that has leadership/communication skills that deserve to be questioned.

And If You're Looking For Examples

Isiah Thomas is the poster child.

On the other hand

As far as leadership remember they aren’t looking to organize a church group, the Steeler football success can’t be questioned.

Right

But he’s also not the guy in charge of running the Steelers. And just because he’s been successful as an evaluator of talent (which I’m not arguing against) doesn’t mean he’s cut out to run a team himself.

Big difference between working for the guy in charge and being the guy in charge. Not everybody’s cut out to be a manager of people just because they’re good at their job (see Peter Principle). And Whaley’s questionable judgment in the e-mail thing should bring into question his ability to manage people.

But he wont be completely running things

as we will have a President/CEO person also. I say give him a second chance. And hire Bill Clinton to filter his email. (all the porn would stop with Bill) :)

Some Math

ABILITY TO GET COWHER HERE>>>>>>>>>>>>>>>>>>> ALL THE OTHER EVALUATION MEASURES COMBINED.

The new GM could be a sock monkey with a nice hat if he gets us Cowher, IMO. I know, I’m blind and short-sighted. Don’t care. Want the chin. I’m like a child who wants a hoverboard for Christmas even though they don’t exist. I’ve seen it in Back to the Future Part II and if I don’t get it, I’m going to be disappointed. Just the way it is.

It can get done

What’s that saying from Jerry McGuire -“Show me the money”. Offer 8-10Mil and considering Cowher has lived in KC, I think we have our coach. Combine that with a GM that Cowher respects and has latitude to work with and I think we have a successful acquisition.

stuff like that doesnt happen!!!!!!

who the hell sends porn to all the league officials? We dont need a guy thats gonna be watching/downloading porn at work, on a work own PC!! and you want to pay this guy millions of dollars, to spends mutimillions on players he picks. no thanks!

Wow

Google “Doug Whaley” and this post is already the third entry.

If you are reading this after doing a GOOGLE search...

…I would like to add that I have never emailed Whaley any porn, nor have I had contact with the man. Any intended porn that you may have received was not sent with the express written permission of the NFL ;)

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